Overview
- Lesson Title: Kenya's Domestic Tourist Market-This is a report about the Kenyan tourism industry.
- Language: Hausa
- Topic: Culture/Society
- ILR Level: 2+/3
- ACTFL Proficiency: Superior, Advanced-High; This ACTFL rating is an approximation based on the ILR level
- Modality: Reading
- Learning Objective: Maintenance & Improvement
- Subject Area: Language
- Material Type: LLO
- Publication Year: 2009
- ObjectID: T8RHA04
Transcript
| Original | Translation |
|---|---|
|
Kenya tana raya kasuwanin yawon shakatawa na gida domin tinkarar matsalar kudi Sha'anin yawon shakatawa na kasar Kenya da ya fi samun masu yawon shakatawa na kasashen ketare yana fuskantar wahalhalu a sakamakon barkewar rikice-rikice a cikin gida da aukuwar matsalar hada-hadar kudi da duk duniya ke fuskanta? Duk da haka, hukumar kula da yawon shakawata ta Kenya tana bin wata hanyar ta daban, don raya kasuwannin yawon shakatawa na gida cikin yakini, ta yadda za ta sassauta tasiri maras kyau da raguwar yawan masu yawon shakatawa na kasashen ketare ya kawo mata. Sha'anin yawon shakatawa wani sha'ani ne mafi muhimmanci a kasar Kenya, kuma yana daya daga cikin sha'anonin da suka fi tara kudin shiga ga kasar. A shekarar 2007, yawan kudin da Kenya ta samu a fannin yawon shakatawa ya kai kudin Amurka dala biliyan guda. Amma zuwa karshen shekarar 2007, an samu rikice-rikice yayin babban zaben shugaban kasar Kenya da aka yi. Shi ya sa kasashen yammacin duniya sun gabatar da dokar hana yawon shakatawa bi da bi, wanda ya yi sanadiyyar raguwar yawan masu yawon shakatawa na ketare da yawa. Bisa alkaluman da aka bayar, an ce, a farkon rabin shekarar 2008, yawan masu bulaguro na ketare zuwa Kenya da yawan kudin da Kenya ta samu a fannin sha'anin yawon shakatawa sun ragu fiye da kashi 30 cikin kashi dari. A daidai lokacin da aka kawo karshen rikice-rikice, kuma sha'anin yawon shakatawa na Kenya ya fara farfadowa ke nan, sai matsalar hada-hadar kudi ta barke. A karkashin wannan hali, hukumar kula da yawon shakatawa ta Kenya ta fara zuba idonta a kan mazaunan kasar. Shugabar kwamitin kula da yawon shakatawa cikin gida na Kenya ta bayyana cewa, kwamitin ya sa kaimi ga mazaunan kasar da su yi amfani da albarkatun yawon shakatawa na Kenya kamar yadda masu yawon shakatawa na ketare suke yi. Bisa labarin da kafofin watsa labaru na Kenya suka bayar, an ce, mutane da yawa dake zaune a birnin Nairobi da Mombasa da Kisumu da sauran manyan birane suna da karfin biyan kudin kwana a otal na dala 26 a kalla a kowace rana domin yawon shakatawa. Sabo da haka, kwamitin kula da yawon shakatawa na cikin gida a Kenya ya fara tsara kamfanonin yawon shakatawa da dama da su gabatar da hanyoyin bulaguro masu araha, wadanda suka hada da muhimman wuraren yawon shakatawa, kamar lambun shan iska na tabkin Nakuru na kasa, da tabkin Naivasa, da lambun shan iska na "the Door of the Hell", da birnin Malindy dake bakin teku da sauransu, sun sami karbuwar matasa na wurin sosai. Sabo da haka shugabar kwamitin kula da yawon shakatawa cikin gida na Kenya ta yi kira ga kamfanonin yawon shakatawa da suke dab da durkushewa da su fara bunkasa kasuwannin yawon shakatawa na gida cikin yakini. Amma kuma, ana samun wasu wahalhalu wajen raya kasuwannin cikin gida. A cikin dogon lokacin da suka wuce, jama'ar Kenya sun mai da yawon shakatawa a matsayin aikin mai daraja kwarai da kuma ikon musamman na masu arziki, shi ya sa abu mafi muhimmanci shi ne yadda za a canza ra'ayinsu. Kenya tana gabashin nahiyar Afirka, kuma tana daya daga cikin shahararrun biranen yawon shakatawa na duniya. |
Kenya Developing Domestic Tourist Markets to Combat the Financial Crisis Is the Kenyan tourism industry, which has attracted so many foreign tourists, in trouble as a result of domestic unrest and the global financial crisis? In any case, the Kenyan Ministry of Tourism has been using a unique strategy to actively develop domestic tourist markets as a way to offset the negative effects brought on by a decline in the number of foreign tourists. The tourism industry is a very important business in Kenya, and it is a leading industry in providing income for the country. In 2007, the income that Kenya received from the tourism sector reached $1 billion. But toward the end of 2007, there was unrest during the Kenyan presidential election. As a result, one by one, the Western countries announced regulations curbing tourism, which brought about a decline in the number of tourists from many countries. According to available statistics, in the first half of 2008, the number of foreign travelers to Kenya and the income that Kenya received from the tourism industry fell by more than 30%. Just as the unrest was brought to an end and the Kenyan tourism industry was starting to rebound, the financial crisis broke out. Given these circumstances, the Kenyan Ministry of Tourism began to focus on the country’s own residents. As the head of Kenya’s domestic tourism board explained, the board determined that the country’s residents could benefit the Kenyan tourism industry just as foreign tourists had. According to Kenyan news reports, many people living in Nairobi, Mombasa, Kisumu, and other major cities had the means to pay for at least $26 a day in tourist accommodations. Therefore, Kenya’s domestic tourism board began arranging for a multitude of tourism companies to introduce inexpensive travel routes to important tourist sites, including Lake Nakuru National Park, Lake Naivasha, Hell’s Gate National Park, the coastal city of Malindi, and others, and to truly gain the acceptance of local youths. And so, the head of Kenya’s domestic tourism board called on tourism companies that had been on the brink of shutting down to begin actively developing domestic tourism markets. Still, there have been some problems developing domestic markets. For a long time, the Kenyan public has seen tourism as a very expensive activity and the exclusive domain of the wealthy, and this is why the most important thing is to find a way to change their opinion. Kenya is in eastern Africa and is one of the world’s leading tourist destinations. |
Glossary
| Hausa | English Meaning |
|---|---|
| yawon shakatawa | leisure travel, tourism |
| raya | revive, bring something/someone to life, develop, promote |
| zuba idonta | (lit: pour her eyes) to look at, stare, watch; to pay attention, focus |
| durkushewa | to kneel; to be brought to justice; one's fall or failure in a business
Also refers to being handicapped. |
| lambun shan iska | (lit: a garden for drinking air) a park, a garden |
| dab da durkushewa | (lit: shortly/right before its downfall) being close to closing down or failing |
| barkewar rikice-rikice | outburst of a conflict |
| aiki mai daraja | (lit: a valuable or resourceful job) important job |
| shan iska | (lit: drinking air) relaxing, resting |
| bulaguro | travel, trip
Depending on the region, bulaguro may also be spelled balaguro. |
Notes
1. Tourism in Kenya
Located in East Central Africa, Kenya is one of the most attractive tourist destinations on the continent for both Africans and non-Africans. It is on the coast of the Indian Ocean, and some of its attractions include Mt. Kenya, the second highest mountain in Africa, after Mt. Kilimanjaro, islands, and resorts. Its terrain and climate vary from the arid north to the fertile Lake Victoria Basin in the southwest and from the western highlands to the coast. Despite its economic decline and political instability, Kenya continues to be one of the most successful countries in Africa.
2. More Information
To learn more about Kenya, you may wish to consult the Infoplease Web site at the following link: http://www.infoplease.com/ipa/A0107678.html