misc/Chris Best on ads

Line 11:

[[It]] [[all]] [[starts]] [[by]] [[paying]] [[with]] [[a]] [[currency]] [[we]] [[can]] [[understand]] [[and]] [[measure]]: [[money]]. [[This]] [[is]] [[how]] [[we]] [[take]] [[back]] [[control]].

[[With]] [[money]], [[you]] [[know]] [[exactly]] [[what]] [[you]]’[[re]] [[paying]] [[and]] [[to]] [[whom]], [[and]] [[you]] [[can]] [[cancel]] [[payments]] [[when]] [[you]] [[want]]. [[Transactions]] [[become]] [[transparent]], [[and]] [[incentives]] [[become]] [[properly]] [[aligned]]. [[While]] [[platforms]] [[that]] [[depend]] [[on]] [[ad]] [[sales]] [[must]] [[harvest]] [[attention]] [[any]] [[way]] [[they]] [[can]], [[platforms]] [[that]] [[depend]] [[on]] [[people]]’[[s]] [[willingness]] [[to]] [[pay]] [[must]] [[foster]] [[trust]] [[and]] [[satisfaction]]. [[Writers]] [[succeed]] [[only]] [[if]] [[readers]] [[are]] [[happy]], [[and]] [[in]] [[turn]] [[platforms]] [[succeed]] [[only]] [[if]] [[writers]] [[are]] [[happy]]. [[In]] [[this]] [[world]], [[users]] [[are]] [[finally]] [[at]] [[the]] [[table]] [[rather]] [[than]] [[on]] [[the]] [[menu]].

[[With]] [[money]], [[you]] [[know]] [[exactly]] [[what]] [[you]]’[[re]] [[paying]] [[and]] [[to]] [[whom]], [[and]] [[you]] [[can]] [[cancel]] [[payments]] [[when]] [[you]] [[want]]. [[transactions|Transactions]] [[become]] [[transparent]], [[and]] [[incentives]] [[become]] [[properly]] [[aligned]]. [[While]] [[platforms]] [[that]] [[depend]] [[on]] [[ad]] [[sales]] [[must]] [[harvest]] [[attention]] [[any]] [[way]] [[they]] [[can]], [[platforms]] [[that]] [[depend]] [[on]] [[people]]’[[s]] [[willingness]] [[to]] [[pay]] [[must]] [[foster]] [[trust]] [[and]] [[satisfaction]]. [[Writers]] [[succeed]] [[only]] [[if]] [[readers]] [[are]] [[happy]], [[and]] [[in]] [[turn]] [[platforms]] [[succeed]] [[only]] [[if]] [[writers]] [[are]] [[happy]]. [[In]] [[this]] [[world]], [[users]] [[are]] [[finally]] [[at]] [[the]] [[table]] [[rather]] [[than]] [[on]] [[the]] [[menu]].

[[For]] [[writers]], [[this]] [[means]] [[being]] [[able]] [[to]] [[control]] [[their]] [[relationships]] [[with]] [[their]] [[audience]] [[instead]] [[of]] [[being]] [[mediated]] [[by]] [[fickle]] [[corporations]] [[whose]] [[algorithms]] [[decide]] [[what]] [[gets]] [[the]] [[most]] [[attention]]. [[It]] [[means]] [[independent]] [[writers]] [[can]] [[be]] [[well]] [[paid]] [[by]] [[the]] [[people]] [[who]] [[value]] [[their]] [[work]] [[instead]] [[of]] [[having]] [[to]] [[play]] [[hunger]] [[games]] [[for]] [[a]] [[share]] [[of]] [[an]] [[advertising]] [[pie]] [[where]] [[the]] [[biggest]] [[slices]] [[always]] [[go]] [[to]] [[the]] [[platforms]]. [[And]] [[when]] [[they]] [[answer]] [[to]] [[their]] [[readers]] [[instead]] [[of]] [[to]] [[the]] [[platform]], [[writers]] [[are]] [[free]] [[to]] [[do]] [[their]] [[best]] [[work]].

For [[writers]], [[this]] [[means]] [[being]] [[able]] [[to]] [[control]] [[their]] [[relationships]] [[with]] [[their]] [[audience]] [[instead]] [[of]] [[being]] [[mediated]] [[by]] [[fickle]] [[corporations]] [[whose]] [[algorithms]] [[decide]] [[what]] [[gets]] [[the]] [[most]] [[attention]]. [[It]] [[means]] [[independent]] [[writers]] [[can]] [[be]] [[well]] [[paid]] [[by]] [[the]] [[people]] [[who]] [[value]] [[their]] [[work]] [[instead]] [[of]] [[having]] [[to]] [[play]] [[hunger]] [[games]] [[for]] [[a]] [[share]] [[of]] [[an]] [[advertising]] [[pie]] [[where]] [[the]] [[biggest]] [[slices]] [[always]] [[go]] [[to]] [[the]] [[platforms]]. [[And]] [[when]] [[they]] [[answer]] [[to]] [[their]] [[readers]] [[instead]] [[of]] [[to]] [[the]] [[platform]], [[writers]] [[are]] [[free]] [[to]] [[do]] [[their]] [[best]] [[work]].

[[For]] [[readers]], [[the]] [[effect]] [[is]] [[just]] [[as]] [[profound]]. [[It]] [[means]] [[having]] [[more]] [[control]] [[over]] [[what]] [[you]] [[put]] [[in]] [[your]] [[mind]]. [[When]] [[an]] [[engagement]]-[[based]] [[algorithm]] ~~[[isn]]’[[t]]~~ [[prompting]] [[you]] [[to]] [[scroll]] [[just]] [[a]] [[little]] [[further]] [[down]] [[the]] [[feed]], [[you]] [[are]] [[free]] [[to]] [[make]] [[content]] [[consumption]] [[decisions]] [[thoughtfully]] [[and]] [[intentionally]], [[based]] [[on]] [[what]] [[you]] [[find]] [[trustworthy]].

For [[readers]], [[the]] [[effect]] [[is]] [[just]] [[as]] [[profound]]. [[It]] [[means]] [[having]] [[more]] [[control]] [[over]] [[what]] [[you]] [[put]] [[in]] [[your]] [[mind]]. When [[an]] [[engagement]]-[[based]] [[algorithm]] isn’t [[prompting]] [[you]] [[to]] [[scroll]] [[just]] [[a]] [[little]] [[further]] [[down]] [[the]] [[feed]], [[you]] [[are]] [[free]] [[to]] [[make]] [[content]] [[consumption]] [[decisions]] [[thoughtfully]] [[and]] [[intentionally]], [[based]] [[on]] [[what]] [[you]] [[find]] [[trustworthy]].

[[We]] [[know]] [[it]] [[can]] [[work]], [[because]] [[it]] [[already]] [[does]]. [[Creator]]-[[focused]] [[companies]] [[such]] [[as]] [[Teachable]] ([[courses]] [[and]] [[coaching]]), [[Clubhouse]] ([[live]] [[audio]]), [[and]] [[Substack]] [[are]] [[subverting]] [[the]] [[attention]] [[economy]] [[by]] [[putting]] [[people]], [[not]] [[platforms]], [[in]] [[charge]]. [[These]] [[companies]] [[are]] [[all]] [[young]], [[but]] [[they]] [[already]] [[account]] [[for]] [[millions]] [[of]] [[daily]] [[active]] [[users]] [[and]] [[hundreds]] [[of]] [[millions]] [[of]] [[dollars]] [[of]] [[economic]] [[activity]], [[the]] [[majority]] [[of]] [[which]] [[accrues]] [[to]] [[the]] [[creators]]. [[In]] [[fact]], [[this]] [[model]] [[is]] [[working]] [[so]] [[well]] [[that]] [[even]] [[the]] [[social]] [[media]] [[giants]] [[now]] [[are]] [[dabbling]] [[in]] [[it]] – [[a]] [[welcome]] [[development]], [[albeit]] [[one]] [[that]] [[evokes]] [[Joe]] [[Camel]] [[offering]] [[you]] [[a]] [[Nicorette]].

[[We]] [[know]] [[it]] [[can]] [[work]], [[because]] [[it]] [[already]] [[does]]. [[Creator]]-[[focused]] [[companies]] [[such]] [[as]] [[Teachable]] ([[courses]] [[and]] [[coaching]]), [[Clubhouse]] ([[live]] [[audio]]), [[and]] [[Substack]] [[are]] [[subverting]] [[the]] [[attention]] [[economy]] [[by]] [[putting]] [[people]], [[not]] [[platforms]], [[in]] [[charge]]. These [[companies]] [[are]] [[all]] [[young]], [[but]] [[they]] [[already]] [[account]] [[for]] [[millions]] [[of]] [[daily]] [[active]] [[users]] [[and]] [[hundreds]] [[of]] [[millions]] [[of]] [[dollars]] [[of]] [[economic]] [[activity]], [[the]] [[majority]] [[of]] [[which]] [[accrues]] [[to]] [[the]] [[creators]]. [[In]] [[fact]], [[this]] [[model]] [[is]] [[working]] [[so]] [[well]] [[that]] [[even]] [[the]] [[social]] [[media]] [[giants]] [[now]] [[are]] [[dabbling]] [[in]] [[it]] – [[a]] [[welcome]] [[development]], [[albeit]] [[one]] [[that]] [[evokes]] [[Joe]] [[Camel]] [[offering]] [[you]] [[a]] [[Nicorette]].

[[Still]], [[the]] [[ad]] [[peddlers]] [[will]] [[continue]] [[to]] [[claim]] [[that]] [[their]] [[product]] [[is]] “[[free]],” [[and]] [[that]] [[the]] [[memes]], [[trolls]], [[and]] [[hot]] [[takes]] [[on]] [[their]] [[platforms]] [[are]] [[minor]] [[side]] [[effects]] [[rather]] [[than]] [[the]] [[active]] [[ingredients]]. [[But]] [[we]] [[now]] [[know]] [[that]] [[the]] [[lower]] [[the]] [[price]], [[the]] [[more]] [[we]]’[[re]] [[paying]].

[[We]] [[all]] [[thought]] [[we]] [[had]] [[lost]] [[our]] [[minds]], [[but]] [[it]] [[turns]] [[out]] [[we]] [[just]] [[pawned]] [[them]]. [[Now]] [[it]]’[[s]] [[time]] [[to]] [[buy]] [[them]] [[back]].

@@ Line 11: / Line 11: @@
 [[It]] [[all]] [[starts]] [[by]] [[paying]] [[with]] [[a]] [[currency]] [[we]] [[can]] [[understand]] [[and]] [[measure]]: [[money]]. [[This]] [[is]] [[how]] [[we]] [[take]] [[back]] [[control]].
-[[With]] [[money]], [[you]] [[know]] [[exactly]] [[what]] [[you]]’[[re]] [[paying]] [[and]] [[to]] [[whom]], [[and]] [[you]] [[can]] [[cancel]] [[payments]] [[when]] [[you]] [[want]]. [[Transactions]] [[become]] [[transparent]], [[and]] [[incentives]] [[become]] [[properly]] [[aligned]]. [[While]] [[platforms]] [[that]] [[depend]] [[on]] [[ad]] [[sales]] [[must]] [[harvest]] [[attention]] [[any]] [[way]] [[they]] [[can]], [[platforms]] [[that]] [[depend]] [[on]] [[people]]’[[s]] [[willingness]] [[to]] [[pay]] [[must]] [[foster]] [[trust]] [[and]] [[satisfaction]]. [[Writers]] [[succeed]] [[only]] [[if]] [[readers]] [[are]] [[happy]], [[and]] [[in]] [[turn]] [[platforms]] [[succeed]] [[only]] [[if]] [[writers]] [[are]] [[happy]]. [[In]] [[this]] [[world]], [[users]] [[are]] [[finally]] [[at]] [[the]] [[table]] [[rather]] [[than]] [[on]] [[the]] [[menu]].
+[[With]] [[money]], [[you]] [[know]] [[exactly]] [[what]] [[you]]’[[re]] [[paying]] [[and]] [[to]] [[whom]], [[and]] [[you]] [[can]] [[cancel]] [[payments]] [[when]] [[you]] [[want]]. [[transactions|Transactions]] [[become]] [[transparent]], [[and]] [[incentives]] [[become]] [[properly]] [[aligned]]. [[While]] [[platforms]] [[that]] [[depend]] [[on]] [[ad]] [[sales]] [[must]] [[harvest]] [[attention]] [[any]] [[way]] [[they]] [[can]], [[platforms]] [[that]] [[depend]] [[on]] [[people]]’[[s]] [[willingness]] [[to]] [[pay]] [[must]] [[foster]] [[trust]] [[and]] [[satisfaction]]. [[Writers]] [[succeed]] [[only]] [[if]] [[readers]] [[are]] [[happy]], [[and]] [[in]] [[turn]] [[platforms]] [[succeed]] [[only]] [[if]] [[writers]] [[are]] [[happy]]. [[In]] [[this]] [[world]], [[users]] [[are]] [[finally]] [[at]] [[the]] [[table]] [[rather]] [[than]] [[on]] [[the]] [[menu]].
-[[For]] [[writers]], [[this]] [[means]] [[being]] [[able]] [[to]] [[control]] [[their]] [[relationships]] [[with]] [[their]] [[audience]] [[instead]] [[of]] [[being]] [[mediated]] [[by]] [[fickle]] [[corporations]] [[whose]] [[algorithms]] [[decide]] [[what]] [[gets]] [[the]] [[most]] [[attention]]. [[It]] [[means]] [[independent]] [[writers]] [[can]] [[be]] [[well]] [[paid]] [[by]] [[the]] [[people]] [[who]] [[value]] [[their]] [[work]] [[instead]] [[of]] [[having]] [[to]] [[play]] [[hunger]] [[games]] [[for]] [[a]] [[share]] [[of]] [[an]] [[advertising]] [[pie]] [[where]] [[the]] [[biggest]] [[slices]] [[always]] [[go]] [[to]] [[the]] [[platforms]]. [[And]] [[when]] [[they]] [[answer]] [[to]] [[their]] [[readers]] [[instead]] [[of]] [[to]] [[the]] [[platform]], [[writers]] [[are]] [[free]] [[to]] [[do]] [[their]] [[best]] [[work]].
+For [[writers]], [[this]] [[means]] [[being]] [[able]] [[to]] [[control]] [[their]] [[relationships]] [[with]] [[their]] [[audience]] [[instead]] [[of]] [[being]] [[mediated]] [[by]] [[fickle]] [[corporations]] [[whose]] [[algorithms]] [[decide]] [[what]] [[gets]] [[the]] [[most]] [[attention]]. [[It]] [[means]] [[independent]] [[writers]] [[can]] [[be]] [[well]] [[paid]] [[by]] [[the]] [[people]] [[who]] [[value]] [[their]] [[work]] [[instead]] [[of]] [[having]] [[to]] [[play]] [[hunger]] [[games]] [[for]] [[a]] [[share]] [[of]] [[an]] [[advertising]] [[pie]] [[where]] [[the]] [[biggest]] [[slices]] [[always]] [[go]] [[to]] [[the]] [[platforms]]. [[And]] [[when]] [[they]] [[answer]] [[to]] [[their]] [[readers]] [[instead]] [[of]] [[to]] [[the]] [[platform]], [[writers]] [[are]] [[free]] [[to]] [[do]] [[their]] [[best]] [[work]].
-[[For]] [[readers]], [[the]] [[effect]] [[is]] [[just]] [[as]] [[profound]]. [[It]] [[means]] [[having]] [[more]] [[control]] [[over]] [[what]] [[you]] [[put]] [[in]] [[your]] [[mind]]. [[When]] [[an]] [[engagement]]-[[based]] [[algorithm]] [[isn]]’[[t]] [[prompting]] [[you]] [[to]] [[scroll]] [[just]] [[a]] [[little]] [[further]] [[down]] [[the]] [[feed]], [[you]] [[are]] [[free]] [[to]] [[make]] [[content]] [[consumption]] [[decisions]] [[thoughtfully]] [[and]] [[intentionally]], [[based]] [[on]] [[what]] [[you]] [[find]] [[trustworthy]].
+For [[readers]], [[the]] [[effect]] [[is]] [[just]] [[as]] [[profound]]. [[It]] [[means]] [[having]] [[more]] [[control]] [[over]] [[what]] [[you]] [[put]] [[in]] [[your]] [[mind]]. When [[an]] [[engagement]]-[[based]] [[algorithm]] isn’t [[prompting]] [[you]] [[to]] [[scroll]] [[just]] [[a]] [[little]] [[further]] [[down]] [[the]] [[feed]], [[you]] [[are]] [[free]] [[to]] [[make]] [[content]] [[consumption]] [[decisions]] [[thoughtfully]] [[and]] [[intentionally]], [[based]] [[on]] [[what]] [[you]] [[find]] [[trustworthy]].
-[[We]] [[know]] [[it]] [[can]] [[work]], [[because]] [[it]] [[already]] [[does]]. [[Creator]]-[[focused]] [[companies]] [[such]] [[as]] [[Teachable]] ([[courses]] [[and]] [[coaching]]), [[Clubhouse]] ([[live]] [[audio]]), [[and]] [[Substack]] [[are]] [[subverting]] [[the]] [[attention]] [[economy]] [[by]] [[putting]] [[people]], [[not]] [[platforms]], [[in]] [[charge]]. [[These]] [[companies]] [[are]] [[all]] [[young]], [[but]] [[they]] [[already]] [[account]] [[for]] [[millions]] [[of]] [[daily]] [[active]] [[users]] [[and]] [[hundreds]] [[of]] [[millions]] [[of]] [[dollars]] [[of]] [[economic]] [[activity]], [[the]] [[majority]] [[of]] [[which]] [[accrues]] [[to]] [[the]] [[creators]]. [[In]] [[fact]], [[this]] [[model]] [[is]] [[working]] [[so]] [[well]] [[that]] [[even]] [[the]] [[social]] [[media]] [[giants]] [[now]] [[are]] [[dabbling]] [[in]] [[it]] – [[a]] [[welcome]] [[development]], [[albeit]] [[one]] [[that]] [[evokes]] [[Joe]] [[Camel]] [[offering]] [[you]] [[a]] [[Nicorette]].
+[[We]] [[know]] [[it]] [[can]] [[work]], [[because]] [[it]] [[already]] [[does]]. [[Creator]]-[[focused]] [[companies]] [[such]] [[as]] [[Teachable]] ([[courses]] [[and]] [[coaching]]), [[Clubhouse]] ([[live]] [[audio]]), [[and]] [[Substack]] [[are]] [[subverting]] [[the]] [[attention]] [[economy]] [[by]] [[putting]] [[people]], [[not]] [[platforms]], [[in]] [[charge]]. These [[companies]] [[are]] [[all]] [[young]], [[but]] [[they]] [[already]] [[account]] [[for]] [[millions]] [[of]] [[daily]] [[active]] [[users]] [[and]] [[hundreds]] [[of]] [[millions]] [[of]] [[dollars]] [[of]] [[economic]] [[activity]], [[the]] [[majority]] [[of]] [[which]] [[accrues]] [[to]] [[the]] [[creators]]. [[In]] [[fact]], [[this]] [[model]] [[is]] [[working]] [[so]] [[well]] [[that]] [[even]] [[the]] [[social]] [[media]] [[giants]] [[now]] [[are]] [[dabbling]] [[in]] [[it]] – [[a]] [[welcome]] [[development]], [[albeit]] [[one]] [[that]] [[evokes]] [[Joe]] [[Camel]] [[offering]] [[you]] [[a]] [[Nicorette]].
 [[Still]], [[the]] [[ad]] [[peddlers]] [[will]] [[continue]] [[to]] [[claim]] [[that]] [[their]] [[product]] [[is]] “[[free]],” [[and]] [[that]] [[the]] [[memes]], [[trolls]], [[and]] [[hot]] [[takes]] [[on]] [[their]] [[platforms]] [[are]] [[minor]] [[side]] [[effects]] [[rather]] [[than]] [[the]] [[active]] [[ingredients]]. [[But]] [[we]] [[now]] [[know]] [[that]] [[the]] [[lower]] [[the]] [[price]], [[the]] [[more]] [[we]]’[[re]] [[paying]].
 [[We]] [[all]] [[thought]] [[we]] [[had]] [[lost]] [[our]] [[minds]], [[but]] [[it]] [[turns]] [[out]] [[we]] [[just]] [[pawned]] [[them]]. [[Now]] [[it]]’[[s]] [[time]] [[to]] [[buy]] [[them]] [[back]].