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bbchausa verticals/045 bestseller secret
From HausaDictionary.com | Hausa English Translations
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Examples
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#:
A
new
book
claims
to
have
the
formula
to
a
bestselling
novel
–
but
can
an
algorithm
help
writers
have
a
hit
?
Hephzibah
Anderson
investigates
.
[1]
<>
Marubuta
sun
bayar
da
shawarwari
game
da
dabaru
da
matakan
da
marubuci
ya
kamata
ya
dauka
domin
littafinsa
ya
samu
karbuwa
a
kasuwa
[2]
#:
As
countless
writing
tutorials
preach
,
an
arresting
opening
line
is
crucial
to
ensnaring
an
audience
.
[3]
<>
Darussan
koyar
da
rubutu
da
dama
kan
jaddada
muhimmancin
jumlar
farkon
littafi
wurin
samun
karbuwarsa
a
wurin
masu
karatu
.
[4]
#:
The
authors
of
a
new
book
,
seductively
titled
The
Bestseller
Code
,
concur
.
[5]
<>
Marubutan
wani
sabon
littafi
mai
taken
'
The
Bestseller
Code
'
sun
amince
da
wannan
ra
'
ayi
.
[6]
#:
They
are
Jodie
Archer
and
Matthew
L
Jockers
,
and
along
with
Day
’
s
,
[7]
<>
Jodie
Archer
da
Matthew
L
.
Jockers
[8]
#:
they
single
out
opening
sentences
by
the
likes
of
Toni
Morrison
,
Jeffrey
Eugenides
and
Virginia
Woolf
.
[9]
<>
sun
ce
jumlolin
da
fitattun
marubuta
irin
su
Sylvia
Day
,
da
Toni
Morrison
,
da
Jeffrey
Eugenides
da
Virginia
Woolf
[10]
#:
All
say
,
encapsulate
the
conflict
of
a
300
-
page
story
in
some
20
words
or
less
.
[11]
<>
kan
yi
amafani
da
su
wurin
bude
labaransu
,
kan
dunkule
rikicin
da
ke
cikin
littafi
mai
shafuka
300
a
cikin
jumla
guda
mai
kalmomi
20
ko
ma
kasa
da
haka
.
[12]
#:
But
while
Archer
and
Jockers
both
boast
appropriately
bookish
credentials
–
[13]
<>
Ko
da
yake
Archer
da
Jockers
na
da
dangantaka
da
harkar
littattafai
–
[14]
#:
she
is
a
former
Penguin
editor
,
[15]
<>
domin
kuwa
ita
tsohuwar
edita
ce
a
kamfanin
wallafa
littattafai
na
Penguin
,
[16]
#:
he
is
an
associate
professor
of
English
at
the
University
of
Nebraska
–
[17]
<>
yayinda
shi
kuma
farfesan
nazarin
Ingilishi
ne
a
Jami
'
ar
Nebraska
–
[18]
#:
their
advice
has
a
highly
unconventional
derivation
.
It
’
s
based
on
the
gleanings
of
an
algorithm
.
[19]
<>
wannan
shawarar
ta
su
ta
dogara
ne
kacokan
a
kan
alkaluman
lissafi
.
[20]
#:
Archer
also
happens
to
have
worked
at
Apple
[21]
<>
Archer
ta
kuma
yi
aiki
a
kamfanin
Apple
,
[22]
#:
and
Jockers
,
a
self
-
styled
“
literary
quant
”,
and
was
the
co
-
founder
of
Stanford
University
’
s
Literary
Lab
in
Silicon
Valley
.
[23]
<>
shi
kuma
Jockers
yana
daga
cikin
wadanda
suka
kafa
cibiyar
gwaje
-
gwajen
adabi
ta
Jami
'
ar
Stamford
.
[24]
#:
By
harnessing
machine
learning
[25]
<>
Ta
hanyar
amfani
da
na
'
urorin
kwamfuta
,
[26]
#:
they
’
ve
been
able
to
mine
the
texts
of
20
,
000
novels
[27]
<>
sun
bi
diddigin
littattafan
kagaggun
labarai
fiye
da
20
,
000
[28]
#:
published
over
the
past
30
years
,
[29]
<>
wadanda
aka
wallafa
a
shekaru
30
da
suka
gabata
,
[30]
#:
analysing
theme
,
plot
,
and
character
,
[31]
<>
inda
suka
yi
nazarin
jigo
,
da
zubi
,
da
warwarar
labarin
,
da
taurarin
littattafai
[32]
#:
along
with
other
variables
such
as
style
and
setting
.
[33]
<>
da
kuma
abubuwan
da
suka
danganci
salo
da
wurin
da
aka
gina
labarin
a
kai
.
[34]
#:
Pulling
together
all
these
data
points
,
[35]
<>
Sun
ce
idan
aka
tattara
wadannan
bayanan
,
[36]
#:
they
say
their
algorithm
can
predict
whether
a
manuscript
will
become
a
New
York
Times
bestseller
.
[37]
<>
lissafinsu
zai
iya
hasashen
ko
littafi
zai
yi
kasuwa
ko
ba
zai
yi
ba
.
[38]
#:
It
gave
Chad
Harbach
’
s
literary
debut
,
The
Art
of
Fielding
,
a
93
.
3
%
chance
of
becoming
a
bestseller
.
[39]
<>
Lissafin
nasu
ya
nuna
cewa
littafin
'
The
Art
of
Fielding
'
na
Chad
Harbach
na
da
damar
yin
fice
a
kasuwa
da
kaso
93
.
3
cikin
dari
.
[40]
#:
Mitch
Albom
’
s
spiritual
tale
,
The
First
Phone
Call
from
Heaven
,
was
99
.
2
% –
[41]
<>
Littafin
Mitch
Albom
mai
taken
'
The
First
Phone
Call
From
Heaven
'
ya
samu
maki
92
.
2
cikin
dari
,
[42]
#:
the
same
as
Michael
Connolly
’
s
The
Lincoln
Lawyer
.
[43]
<>
haka
ma
'
The
Lincoln
Lawyer
'
na
Michael
Connolly
.
[44]
#:
“
These
figures
–
their
existence
,
their
decimal
places
,
their
accuracy
–
have
made
some
people
excited
,
[45]
<> "
Samuwar
wadannan
alkaluman
lissafi
sun
faranta
ran
wadansu
mutane
,
[46]
#:
others
angry
,
and
more
than
a
few
suspicious
”,
Archer
and
Jockers
admit
.
[47]
<>
sun
fusata
wadansu
,
sannan
kuma
da
dama
sun
shiga
tantama
",
in
ji
Archer
da
Jockers
.
[48]
#:
What
if
?
[49]
<>
In
da
ace
[50]
#:
Of
course
,
there
’
s
a
sturdy
canon
of
writing
advice
already
out
there
.
[51]
<>
Tuni
dai
masana
suka
dade
suna
bayar
da
shawarwari
game
da
dabaru
da
matakan
da
marubuci
ya
kamata
ya
dauka
domin
littafinsa
ya
samu
karbuwa
a
kasuwa
.
[52]
#:
According
to
Stephen
King
,
you
should
focus
not
on
plot
but
situation
,
[53]
<>
A
cewar
Stephen
King
,
ba
zubin
labari
ne
ya
kamata
ya
dauki
hankalin
marubuci
ba
sai
dai
yanayin
da
za
a
gina
labarin
a
kai
,
[54]
#:
the
most
interesting
of
which
can
be
expressed
as
a
‘
what
-
if
?’
question
.
[55]
<>
wanda
za
a
dunkule
shi
da
fadin
"
in
da
ace
",
wato
me
zai
faru
in
da
kaza
da
kaza
za
su
faru
?
[56]
#:
Go
easy
on
the
research
,
[57]
<>
Haka
kuma
ba
sai
ka
zurfafa
bincike
ba
,
[58]
#:
beware
of
dialogue
,
[59]
<>
ka
yi
hattara
da
yadda
taurarin
littafin
ke
tattaunawa
da
juna
,
[60]
#:
and
remember
that
people
love
reading
about
work
.
[61]
<>
kuma
ka
tuna
cewa
mutane
suna
son
karanta
labarin
ciki
.
[62]
#:
“
God
knows
why
but
they
do
”.
[63]
<> "
Ban
san
dalili
ba
amma
dai
su
na
so
,"
in
ji
Stephen
King
.
[64]
#:
In
Writing
with
the
Master
,
[65]
<>
A
cikin
littafin
"
Writing
With
the
Master
"
[66]
#:
Chicago
ad
-
man
Tony
Vanderwarker
[67]
<>
mashiryin
tallace
-
tallace
a
garin
Chicago
Tony
Vanderwarker
[68]
#:
highlights
three
secrets
of
success
as
[69]
<>
ya
bayyana
sirrika
uku
na
daukakar
littafi
[70]
#:
taught
him
by
none
other
than
John
Grisham
:
[71]
<>
da
ya
ce
fitaccen
marubuci
John
Grisham
ne
ya
koya
masa
:
[72]
#:
have
an
elevator
pitch
,
a
strong
middle
and
a
great
hook
.
[73]
<>
ka
samu
dunkulallen
labari
,
wanda
tsakiyarsa
ke
da
kwari
sannan
kuma
yana
da
jan
hankali
.
[74]
#:
Sophie
Kinsella
,
author
of
the
Shopaholic
series
,
has
more
practical
advice
:
[75]
<>
Sophie
Kinsella
,
marubuciyar
jerin
littattafan
Shopaholic
cewa
ta
yi
sirrin
rubuta
littafin
da
zai
karbu
a
kasuwa
shi
ne
:
[76]
#:
always
carry
a
notebook
,
[77]
<>
kullum
ka
kasance
dauke
da
littafin
rubuta
sababbin
abubuwa
,
[78]
#:
always
plan
[79]
<>
ka
tsara
yadda
za
ka
rika
rubuta
labarai
,
[80]
#:
and
take
a
break
for
a
cocktail
if
you
get
stuck
.
[81]
<>
sannan
kuma
ka
shakata
da
barasa
idan
ka
ji
rubutun
ya
cushe
ma
.
[82]
#:
Few
know
more
about
the
mechanics
of
bestsellerdom
than
Jonny
Geller
,
[83]
<>
Mutane
kadan
ne
a
duniya
suka
fi
Jonny
Geller
,
[84]
#:
joint
CEO
and
MD
of
the
books
division
at
literary
and
talent
agency
Curtis
Brown
.
[85]
<>
shugaban
sashen
wakiltar
marubuta
na
kamfanin
Curtis
Brown
,
sanin
sirrin
yadda
littafi
ke
samun
karbuwa
a
kasuwa
.
[86]
#:
Agent
to
the
likes
of
John
le
Carr
é,
Tracy
Chevalier
and
David
Nicholls
,
[87]
<>
Geller
,
wanda
shi
ne
wakilin
fitattun
marubuta
irinsu
John
le
Carr
é,
da
Tracy
Chevalier
,
da
David
Nicholls
,
a
wurin
kulla
yarjejeniya
da
kamfanonin
wallafa
litattafai
,
[88]
#:
Geller
recently
delivered
a
TEDx
talk
[89]
<>
Geller
ya
gabatar
da
wata
laccar
TEDx
,
[90]
#:
distilling
20
years
’
worth
of
observations
to
five
main
components
that
the
most
“
phenomenal
”
of
bestsellers
share
.
[91]
<>
inda
ya
bayyana
muhimman
abubuwa
biyar
da
litattafan
da
suka
fi
karbuwa
a
kasuwa
suka
kunsa
bisa
nazarin
da
ya
yi
na
tsawon
shekaru
20
.
[92]
#:
They
include
a
well
-
crafted
voice
[93]
<>
Abubuwan
sun
hada
da
gamsasshiyar
muryar
bayar
da
labari
,
[94]
#:
with
a
story
powerful
enough
to
provide
a
bridge
,
that
transports
the
reader
from
somewhere
familiar
to
somewhere
new
.
[95]
<>
da
kuma
kwakkwaran
labarin
da
zai
iya
dauke
mai
karatu
daga
duniyar
da
ya
saba
da
ita
zuwa
wata
duniyar
ta
daban
.
[96]
#:
The
story
should
also
have
deeper
themes
that
resonate
beyond
its
“
hook
” –
Emma
Donoghue
’
s
Room
,
[97]
<>
Haka
kuma
labarin
na
bukatar
jigo
mai
taba
zuciya
fiye
da
ainihin
abin
da
ya
ja
hankali
a
cikinsa
.
[98]
#:
for
instance
,
is
not
just
about
a
mother
and
child
holed
up
in
a
room
for
years
,
[99]
<>
Misali
littafin
'
Room
'
na
Emma
Donoghue
ya
zarta
jigon
wata
uwa
da
danta
da
aka
kulle
a
daki
tsawon
shekaru
,
[100]
#:
it
is
about
parental
love
in
its
purest
form
.
[101]
<>
ya
tabo
batun
irin
tsantsar
son
da
iyaye
ke
yi
wa
'
ya
'
yansu
.
[102]
#:
Sometimes
,
he
says
,
a
book
will
simply
tap
into
the
zeitgeist
–
[103]
<>
Ya
ce
kuma
,
wani
lokacin
littafi
kan
dace
ne
da
zamanin
da
ya
fito
[104]
#:
it
“
provides
escapism
in
a
terrifying
world
,
[105]
<>
ya
"
samar
da
mafaka
a
lokacin
da
duniya
ke
cikin
yamutsi
,
[106]
#:
echoes
paranoia
in
an
insecure
one
,
[107]
<>
ya
bayyana
tsoro
lokacin
da
ake
cikin
fargaba
,
[108]
#:
promotes
romance
in
an
era
of
indulgence
,
explores
literary
complexity
in
a
society
in
turmoil
.”
[109]
<>
ko
kuma
ya
tallata
soyayya
a
lokacin
da
ake
cikin
jin
dadi
."
[110]
#:
Just
make
sure
the
reader
has
to
turn
each
page
,
desperate
to
find
out
what
happens
next
.
[111]
<>
Sirrin
karbuwar
littafi
shi
ne
ka
tabbatar
mai
karatu
ya
juya
shafi
na
gaba
cike
da
shaukin
gano
mai
ya
faru
.
[112]
#:
Ultimately
,
plenty
of
Archer
and
Jockers
’
findings
jive
with
the
advice
that
is
already
available
,
[113]
<>
Alkaluman
lissafin
Archer
da
Jocker
sun
dace
da
mafi
yawan
shawarwarin
da
aka
saba
bai
wa
marubuta
,
[114]
#:
it
’
s
just
that
big
data
has
enabled
them
to
create
graphs
and
bar
charts
[115]
<>
kawai
dai
samuwar
na
'
urorin
tattara
bayanai
tare
da
nazari
a
kansu
[116]
#:
to
demonstrate
the
importance
of
a
rhythm
in
a
plot
,
for
instance
.
[117]
<>
ta
ba
su
damar
nuna
muhimmancin
wasu
abubuwan
da
aka
sani
kamar
samun
fadi
-
tashi
a
cikin
warwarar
jigon
littafi
.
[118]
#:
But
this
granular
approach
has
yielded
some
surprising
insights
that
a
human
reader
,
[119]
<>
Sai
dai
kuma
wannan
tsarin
na
son
a
bi
diddigi
,
[120]
#:
too
caught
up
in
the
drama
and
beauty
of
a
text
,
is
likely
to
miss
.
[121]
<>
ya
sa
suna
iya
gano
abin
da
mutum
ba
zai
gane
ba
saboda
dadin
labari
ya
kwashe
shi
.
[122]
#:
For
instance
,
sex
sells
but
only
in
a
niche
market
–
erotica
,
unsurprisingly
.
[123]
<>
Misali
,
sun
gano
cewa
jima
'
i
na
sayar
da
littafi
amma
iri
guda
kurum
,
wanda
daman
an
yi
shi
ne
don
batsa
.
[124]
#:
But
is
there
really
a
formula
to
be
found
?
[125]
<>
Amma
anya
da
akwai
wata
dabarar
da
za
a
iya
amfani
da
ita
ko
da
yaushe
domin
littafi
ya
samu
karbuwa
?
[126]
#:
As
Jeffrey
Archer
quipped
when
I
asked
him
about
it
:
[127]
<>
Da
na
tambayi
marubuci
Jeffrey
Archer
sai
ya
ce
:
[128]
#:
“
Yes
,
there
is
a
formula
for
writing
a
bestseller
.
Just
make
sure
the
reader
has
to
turn
each
page
,
desperate
to
find
out
what
happens
next
.
It
’
s
that
easy
.”
[129]
<> "
Akwai
mana
.
Kurum
ka
tabbatar
mai
karatu
ya
juya
shafi
na
gaba
cike
da
shaukin
gano
mai
ya
faru
.
Shi
ke
nan
."
[130]
#:
Painting
by
numbers
[131]
<>
Kashe
basira
[132]
#:
That
hasn
’
t
stopped
aspiring
authors
from
trying
over
the
years
–
[133]
<>
Hakan
bai
hana
masu
burin
rubuta
littafi
kokarin
nemo
sirrin
ba
–
[134]
#:
sometimes
with
extravagant
success
.
[135]
<>
wani
lokacin
kuma
su
kan
dace
da
gagarumar
sa
'
a
.
[136]
#:
When
bit
-
part
actress
Jacqueline
Susann
knuckled
down
to
writing
her
one
and
only
novel
in
1962
,
[137]
<>
Lokacin
da
wata
'
yar
fim
Jacqueline
Susann
ta
so
rubuta
littafinta
na
farko
kuma
na
karshe
a
1962
,
[138]
#:
she
wanted
it
to
be
a
smash
hit
,
like
novels
by
Harold
Robbins
,
the
big
seller
of
the
day
.
[139]
<>
ta
bayyana
kudirin
samar
da
labari
mai
kasuwa
kamar
irin
litattafan
Harold
Robbins
,
wanda
shi
ke
tashe
a
zamanin
.
[140]
#:
She
bought
three
copies
of
each
of
his
books
and
got
out
her
scissors
(
literally
).
[141]
<>
Don
haka
sai
ta
sai
littattafansa
uku
da
suka
fi
kasuwa
ta
duba
kamanceceniyar
da
ke
tsakaninsu
sannan
ta
rubuta
nata
,
bisa
wannan
tsarin
da
ta
gano
.
[142]
#:
Her
efforts
paid
off
and
the
resulting
novel
,
Valley
of
the
Dolls
,
went
on
to
become
the
fastest
seller
in
history
.
[143]
<>
Nata
littafin
, '
Valley
of
the
Dolls
'
ya
zamo
littafin
da
aka
fi
saurin
cinikinsa
a
tarihi
kuma
har
yanzu
ana
ci
gaba
da
sake
wallafa
shi
.
[144]
#:
At
the
other
end
of
the
market
,
[145]
<>
A
daya
bangaren
kuma
,
[146]
#:
post
-
graduate
courses
in
creative
writing
[147]
<>
kwasa
-
kwasan
gaba
da
digiri
da
ake
gudanarwa
a
manyan
jami
'
o
'
i
[148]
#:
trade
on
the
idea
that
good
literary
writing
can
be
,
if
not
quite
taught
,
then
productively
nurtured
.
[149]
<>
na
nuna
cewa
rubutu
baiwa
ce
da
ba
za
a
iya
koyar
da
ita
ba
,
sai
dai
a
nuna
maka
yadda
za
ka
kyautata
baiwarka
.
[150]
#:
One
of
this
summer
’
s
runaway
bestsellers
[151]
<>
Daya
daga
cikin
litattafan
da
suka
fi
samun
kasuwa
a
bana
,
[152]
#:
is
Stephanie
Danler
’
s
Sweetbitter
.
[153]
<>
Sweetbitter
'
na
Stephanie
Danler
[154]
#:
A
first
novel
about
life
and
love
behind
the
scenes
in
a
fancy
New
York
restaurant
.
[155]
<>
ya
bayar
da
labarin
yadda
rayuwa
ke
gudana
ne
a
cikin
wani
kayataccen
shagon
sayar
da
abinci
a
birnin
New
York
.
[156]
#:
Danler
writes
from
experience
–
she
waitressed
at
Danny
Meyer
’
s
famous
Union
Square
Caf
é –
[157]
<>
Danler
ta
rubuta
abin
da
ta
sani
ne
kasancewar
ta
taba
yin
aikin
shagon
sayar
da
abinci
a
New
York
,
[158]
#:
but
her
prose
[159]
<>
amma
kuma
salon
rubutunta
[160]
#:
has
also
been
shaped
by
an
MFA
at
the
New
School
,
[161]
<>
ya
samo
asali
ne
daga
digiri
na
biyu
da
ta
yi
a
kan
rubuta
kagaggun
labarai
.
[162]
#:
where
she
was
taught
by
its
fiction
coordinator
,
Helen
Schulman
,
herself
a
bestselling
author
.
[163]
<>
Daya
daga
cikin
malamanta
,
wacce
ita
ma
fitacciyar
marubuciya
ce
,
Helen
Schulman
,
[164]
#:
Self
-
confessedly
old
school
,
Schulman
is
squeamish
about
the
idea
of
a
writer
using
the
bestseller
-
o
-
meter
to
advance
their
work
.
Moreover
,
she
finds
it
hard
to
envisage
how
literary
talent
and
the
hard
graft
needed
to
help
it
flourish
could
ever
be
strategised
.
[165]
<>
ta
ce
babu
wasu
alkaluman
lissafi
da
za
su
bayyana
sirrin
daukakar
Danler
:
[166]
#:
“
It
'
s
who
Stephanie
is
from
her
head
and
heart
down
to
her
fingertips
that
[167]
<> "
Rayuwar
Stephanie
da
baiwarta
[168]
#:
made
Sweetbitter
what
it
is
.
Nothing
predictable
about
that
”.
[169]
<>
su
ne
suka
yi
tasiri
a
kan
littafin
'
Sweetbitter
'
ba
wasu
alkaluman
lissafi
ba
."
[170]
#:
Even
if
there
were
such
a
code
,
[171]
<>
Idan
har
da
akwai
dabarar
da
marubuta
za
su
yi
amfani
da
ita
domin
littafinsu
ya
samu
karbuwa
,
[172]
#:
wouldn
’
t
applying
it
to
prose
have
a
deadening
effect
–
[173]
<>
anya
hakan
ba
zai
kashe
musu
basira
ba
,
[174]
#:
like
a
kind
of
literary
painting
by
numbers
?
[175]
<>
ya
zama
kowa
ya
koma
yin
abu
guda
?
[176]
#:
“
Nothing
hinders
novelists
other
than
the
limits
to
their
own
imagination
”,
says
Geller
.
[177]
<> "
Babu
abinda
ke
yi
wa
mai
kirkirar
labari
kamar
ace
za
a
takaita
tunaninsa
,"
in
ji
Geller
.
[178]
#:
But
one
writer
who
admits
she
’
d
be
curious
to
get
her
hands
on
the
software
is
Naomi
Alderman
,
[179]
<>
Sai
dai
wata
marubuciya
da
ta
ce
za
ta
so
ta
samu
wadannan
alkaluman
lissafin
karbuwar
littafin
ita
ce
Naomi
Alderman
,
[180]
#:
bestselling
author
of
novels
including
Disobedience
,
and
co
-
creator
of
hit
fitness
app
,
Zombies
,
Run
!
[181]
<>
marubuciyar
fitattun
littattafai
irin
su
Disobedience
.
[182]
#:
“
We
all
know
that
appearing
on
the
bestseller
lists
is
only
one
measure
of
a
book
'
s
success
,”
she
observes
, “
and
that
a
certain
kind
of
formulaic
book
does
tend
to
sell
very
well
,
just
as
formulaic
pop
music
often
sells
well
.
People
like
what
they
'
re
familiar
with
.
[183]
<>
Ta
ce
: "
Kowa
ya
san
akwai
irin
littattafan
da
kan
samu
karbuwa
a
kasuwa
fiye
da
wasu
saboda
mutane
sun
fi
son
abin
da
suka
saba
da
shi
.
[184]
#:
I
'
m
really
most
interested
in
the
bestsellers
that
no
formula
could
predict
–
and
in
brilliant
books
that
aren
'
t
bestsellers
at
all
.”
[185]
<>
Sai
dai
ni
nafi
sha
'
awar
littattafan
da
suka
yi
kasuwa
bayan
sun
sabawa
wadancan
ka
'
idojin
ko
kuma
littattafan
da
ba
sa
kasuwa
duk
da
kasancewar
sun
yi
rubutu
da
kyau
."
[186]
#:
In
fact
,
some
hit
novels
did
slip
past
the
bestseller
-
o
-
meter
.
Archer
and
Jockers
admit
that
the
bestseller
-
o
-
meter
was
confounded
by
15
%
of
the
books
it
analysed
,
[187]
<>
A
hakikanin
gaskiya
,
akwai
littattafan
da
suka
sabawa
alkaluman
lissafin
Archer
da
Jockers
.
[188]
#:
among
them
Kathryn
Stockett
’
s
The
Help
,
whose
chances
of
success
it
rated
as
50
-
50
.
[189]
<>
A
cikinsu
akwai
'
The
Help
'
na
Kathryn
Stockett
wanda
na
'
urar
ta
ce
ya
na
da
kashi
50
cikin
dari
na
shika
-
shikan
karbuwa
a
kasuwa
,
sai
ga
shi
kuma
ya
yi
fice
fiye
da
zatonsu
.
[190]
#:
Only
one
book
,
apparently
,
scored
100
%:
Dave
Eggers
’
2013
novel
,
The
Circle
.
[191]
<>
Haka
kuma
littafi
daya
ne
kurum
'
The
Circle
'
na
Dave
Eggers
ya
cika
duk
sharuddan
Archer
da
Jockers
inda
ya
samu
maki
dari
bisa
dari
.
[192]
#:
It
has
a
solid
opening
sentence
,
[193]
<>
Littafin
dai
an
bude
shi
da
jumla
mai
daukar
hankali
,
[194]
#:
three
themes
that
make
up
roughly
30
% –
the
‘
winning
formula
’ –
a
three
-
act
plotline
,
a
symmetrical
emotional
plotline
,
a
balanced
style
and
a
strong
heroine
with
great
agency
,
all
of
which
make
it
the
paradigmatic
hit
.
[195]
<>
ga
shi
da
salo
mai
kyau
da
tauraruwa
mai
kokari
,
[196]
#:
It
also
just
happens
to
be
about
technology
.
[197]
<>
sannan
kuma
ya
danganci
fasahar
zamani
.
[198]
#:
But
the
real
kicker
?
In
sales
terms
,
The
Circle
was
a
flop
.
[199]
<>
Sai
dai
kuma
da
aka
fitar
da
shi
kasuwa
,
littafin
'
The
Circle
'
ko
kudin
wallafa
shi
ba
a
mayar
ba
,
balle
a
yi
zancen
riba
!
[200]
Last modified
23 June 2017
Contents
Back to top
Contents
1
#:
A new book claims to have the formula to a bestselling novel – but can an algorithm help writers have a hit? Hephzibah Anderson investigates. [1] <> Marubuta sun bayar da shawarwari game da dabaru da matakan da marubuci ya kamata ya dauka domin littafinsa ya samu karbuwa a kasuwa [2]
2
#:
As countless writing tutorials preach, an arresting opening line is crucial to ensnaring an audience. [3] <> Darussan koyar da rubutu da dama kan jaddada muhimmancin jumlar farkon littafi wurin samun karbuwarsa a wurin masu karatu. [4]
3
#:
The authors of a new book, seductively titled The Bestseller Code, concur. [5] <> Marubutan wani sabon littafi mai taken 'The Bestseller Code' sun amince da wannan ra'ayi. [6]
4
#:
They are Jodie Archer and Matthew L Jockers, and along with Day’s, [7] <> Jodie Archer da Matthew L. Jockers [8]
5
#:
they single out opening sentences by the likes of Toni Morrison, Jeffrey Eugenides and Virginia Woolf. [9] <> sun ce jumlolin da fitattun marubuta irin su Sylvia Day, da Toni Morrison, da Jeffrey Eugenides da Virginia Woolf [10]
6
#:
All say, encapsulate the conflict of a 300-page story in some 20 words or less. [11] <> kan yi amafani da su wurin bude labaransu, kan dunkule rikicin da ke cikin littafi mai shafuka 300 a cikin jumla guda mai kalmomi 20 ko ma kasa da haka. [12]
7
#:
But while Archer and Jockers both boast appropriately bookish credentials – [13] <> Ko da yake Archer da Jockers na da dangantaka da harkar littattafai – [14]
8
#:
she is a former Penguin editor, [15] <> domin kuwa ita tsohuwar edita ce a kamfanin wallafa littattafai na Penguin, [16]
9
#:
he is an associate professor of English at the University of Nebraska – [17] <> yayinda shi kuma farfesan nazarin Ingilishi ne a Jami'ar Nebraska – [18]
10
#:
their advice has a highly unconventional derivation. It’s based on the gleanings of an algorithm. [19] <> wannan shawarar ta su ta dogara ne kacokan a kan alkaluman lissafi. [20]
11
#:
Archer also happens to have worked at Apple [21] <> Archer ta kuma yi aiki a kamfanin Apple, [22]
12
#:
and Jockers, a self-styled “literary quant”, and was the co-founder of Stanford University’s Literary Lab in Silicon Valley. [23] <> shi kuma Jockers yana daga cikin wadanda suka kafa cibiyar gwaje-gwajen adabi ta Jami'ar Stamford. [24]
13
#:
By harnessing machine learning [25] <> Ta hanyar amfani da na'urorin kwamfuta, [26]
14
#:
they’ve been able to mine the texts of 20,000 novels [27] <> sun bi diddigin littattafan kagaggun labarai fiye da 20,000 [28]
15
#:
published over the past 30 years, [29] <> wadanda aka wallafa a shekaru 30 da suka gabata, [30]
16
#:
analysing theme, plot, and character, [31] <> inda suka yi nazarin jigo, da zubi, da warwarar labarin, da taurarin littattafai [32]
17
#:
along with other variables such as style and setting. [33] <> da kuma abubuwan da suka danganci salo da wurin da aka gina labarin a kai. [34]
18
#:
Pulling together all these data points, [35] <> Sun ce idan aka tattara wadannan bayanan, [36]
19
#:
they say their algorithm can predict whether a manuscript will become a New York Times bestseller. [37] <> lissafinsu zai iya hasashen ko littafi zai yi kasuwa ko ba zai yi ba. [38]
20
#:
It gave Chad Harbach’s literary debut, The Art of Fielding, a 93.3% chance of becoming a bestseller. [39] <> Lissafin nasu ya nuna cewa littafin 'The Art of Fielding' na Chad Harbach na da damar yin fice a kasuwa da kaso 93.3 cikin dari. [40]
21
#:
Mitch Albom’s spiritual tale, The First Phone Call from Heaven, was 99.2% – [41] <> Littafin Mitch Albom mai taken 'The First Phone Call From Heaven' ya samu maki 92.2 cikin dari, [42]
22
#:
the same as Michael Connolly’s The Lincoln Lawyer. [43] <> haka ma 'The Lincoln Lawyer' na Michael Connolly. [44]
23
#:
“These figures – their existence, their decimal places, their accuracy – have made some people excited, [45] <> "Samuwar wadannan alkaluman lissafi sun faranta ran wadansu mutane, [46]
24
#:
others angry, and more than a few suspicious”, Archer and Jockers admit. [47] <> sun fusata wadansu, sannan kuma da dama sun shiga tantama", in ji Archer da Jockers. [48]
25
#:
What if? [49] <> In da ace [50]
26
#:
Of course, there’s a sturdy canon of writing advice already out there. [51] <> Tuni dai masana suka dade suna bayar da shawarwari game da dabaru da matakan da marubuci ya kamata ya dauka domin littafinsa ya samu karbuwa a kasuwa. [52]
27
#:
According to Stephen King, you should focus not on plot but situation, [53] <> A cewar Stephen King, ba zubin labari ne ya kamata ya dauki hankalin marubuci ba sai dai yanayin da za a gina labarin a kai, [54]
28
#:
the most interesting of which can be expressed as a ‘what-if?’ question. [55] <> wanda za a dunkule shi da fadin "in da ace", wato me zai faru in da kaza da kaza za su faru? [56]
29
#:
Go easy on the research, [57] <> Haka kuma ba sai ka zurfafa bincike ba, [58]
30
#:
beware of dialogue, [59] <> ka yi hattara da yadda taurarin littafin ke tattaunawa da juna, [60]
31
#:
and remember that people love reading about work. [61] <> kuma ka tuna cewa mutane suna son karanta labarin ciki. [62]
32
#:
“God knows why but they do”. [63] <> "Ban san dalili ba amma dai su na so," in ji Stephen King. [64]
33
#:
In Writing with the Master, [65] <> A cikin littafin "Writing With the Master" [66]
34
#:
Chicago ad-man Tony Vanderwarker [67] <> mashiryin tallace-tallace a garin Chicago Tony Vanderwarker [68]
35
#:
highlights three secrets of success as [69] <> ya bayyana sirrika uku na daukakar littafi [70]
36
#:
taught him by none other than John Grisham: [71] <> da ya ce fitaccen marubuci John Grisham ne ya koya masa: [72]
37
#:
have an elevator pitch, a strong middle and a great hook. [73] <> ka samu dunkulallen labari, wanda tsakiyarsa ke da kwari sannan kuma yana da jan hankali. [74]
38
#:
Sophie Kinsella, author of the Shopaholic series, has more practical advice: [75] <> Sophie Kinsella, marubuciyar jerin littattafan Shopaholic cewa ta yi sirrin rubuta littafin da zai karbu a kasuwa shi ne: [76]
39
#:
always carry a notebook, [77] <> kullum ka kasance dauke da littafin rubuta sababbin abubuwa, [78]
40
#:
always plan [79] <> ka tsara yadda za ka rika rubuta labarai, [80]
41
#:
and take a break for a cocktail if you get stuck. [81] <> sannan kuma ka shakata da barasa idan ka ji rubutun ya cushe ma. [82]
42
#:
Few know more about the mechanics of bestsellerdom than Jonny Geller, [83] <> Mutane kadan ne a duniya suka fi Jonny Geller, [84]
43
#:
joint CEO and MD of the books division at literary and talent agency Curtis Brown. [85] <> shugaban sashen wakiltar marubuta na kamfanin Curtis Brown, sanin sirrin yadda littafi ke samun karbuwa a kasuwa. [86]
44
#:
Agent to the likes of John le Carré, Tracy Chevalier and David Nicholls, [87] <> Geller, wanda shi ne wakilin fitattun marubuta irinsu John le Carré, da Tracy Chevalier, da David Nicholls, a wurin kulla yarjejeniya da kamfanonin wallafa litattafai, [88]
45
#:
Geller recently delivered a TEDx talk [89] <> Geller ya gabatar da wata laccar TEDx, [90]
46
#:
distilling 20 years’ worth of observations to five main components that the most “phenomenal” of bestsellers share. [91] <> inda ya bayyana muhimman abubuwa biyar da litattafan da suka fi karbuwa a kasuwa suka kunsa bisa nazarin da ya yi na tsawon shekaru 20. [92]
47
#:
They include a well-crafted voice [93] <> Abubuwan sun hada da gamsasshiyar muryar bayar da labari, [94]
48
#:
with a story powerful enough to provide a bridge, that transports the reader from somewhere familiar to somewhere new. [95] <> da kuma kwakkwaran labarin da zai iya dauke mai karatu daga duniyar da ya saba da ita zuwa wata duniyar ta daban. [96]
49
#:
The story should also have deeper themes that resonate beyond its “hook” – Emma Donoghue’s Room, [97] <> Haka kuma labarin na bukatar jigo mai taba zuciya fiye da ainihin abin da ya ja hankali a cikinsa. [98]
50
#:
for instance, is not just about a mother and child holed up in a room for years, [99] <> Misali littafin 'Room' na Emma Donoghue ya zarta jigon wata uwa da danta da aka kulle a daki tsawon shekaru, [100]
51
#:
it is about parental love in its purest form. [101] <> ya tabo batun irin tsantsar son da iyaye ke yi wa 'ya'yansu. [102]
52
#:
Sometimes, he says, a book will simply tap into the zeitgeist – [103] <> Ya ce kuma, wani lokacin littafi kan dace ne da zamanin da ya fito [104]
53
#:
it “provides escapism in a terrifying world, [105] <> ya "samar da mafaka a lokacin da duniya ke cikin yamutsi, [106]
54
#:
echoes paranoia in an insecure one, [107] <> ya bayyana tsoro lokacin da ake cikin fargaba, [108]
55
#:
promotes romance in an era of indulgence, explores literary complexity in a society in turmoil.” [109] <> ko kuma ya tallata soyayya a lokacin da ake cikin jin dadi." [110]
56
#:
Just make sure the reader has to turn each page, desperate to find out what happens next. [111] <> Sirrin karbuwar littafi shi ne ka tabbatar mai karatu ya juya shafi na gaba cike da shaukin gano mai ya faru. [112]
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Ultimately, plenty of Archer and Jockers’ findings jive with the advice that is already available, [113] <> Alkaluman lissafin Archer da Jocker sun dace da mafi yawan shawarwarin da aka saba bai wa marubuta, [114]
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it’s just that big data has enabled them to create graphs and bar charts [115] <> kawai dai samuwar na'urorin tattara bayanai tare da nazari a kansu [116]
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to demonstrate the importance of a rhythm in a plot, for instance. [117] <> ta ba su damar nuna muhimmancin wasu abubuwan da aka sani kamar samun fadi-tashi a cikin warwarar jigon littafi. [118]
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But this granular approach has yielded some surprising insights that a human reader, [119] <> Sai dai kuma wannan tsarin na son a bi diddigi, [120]
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too caught up in the drama and beauty of a text, is likely to miss. [121] <> ya sa suna iya gano abin da mutum ba zai gane ba saboda dadin labari ya kwashe shi. [122]
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For instance, sex sells but only in a niche market – erotica, unsurprisingly. [123] <> Misali, sun gano cewa jima'i na sayar da littafi amma iri guda kurum, wanda daman an yi shi ne don batsa. [124]
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But is there really a formula to be found? [125] <> Amma anya da akwai wata dabarar da za a iya amfani da ita ko da yaushe domin littafi ya samu karbuwa? [126]
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As Jeffrey Archer quipped when I asked him about it: [127] <> Da na tambayi marubuci Jeffrey Archer sai ya ce: [128]
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“Yes, there is a formula for writing a bestseller. Just make sure the reader has to turn each page, desperate to find out what happens next. It’s that easy.” [129] <> "Akwai mana. Kurum ka tabbatar mai karatu ya juya shafi na gaba cike da shaukin gano mai ya faru. Shi ke nan." [130]
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Painting by numbers [131] <> Kashe basira [132]
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That hasn’t stopped aspiring authors from trying over the years – [133] <> Hakan bai hana masu burin rubuta littafi kokarin nemo sirrin ba – [134]
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sometimes with extravagant success. [135] <> wani lokacin kuma su kan dace da gagarumar sa'a. [136]
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When bit-part actress Jacqueline Susann knuckled down to writing her one and only novel in 1962, [137] <> Lokacin da wata 'yar fim Jacqueline Susann ta so rubuta littafinta na farko kuma na karshe a 1962, [138]
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she wanted it to be a smash hit, like novels by Harold Robbins, the big seller of the day. [139] <> ta bayyana kudirin samar da labari mai kasuwa kamar irin litattafan Harold Robbins, wanda shi ke tashe a zamanin. [140]
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She bought three copies of each of his books and got out her scissors (literally). [141] <> Don haka sai ta sai littattafansa uku da suka fi kasuwa ta duba kamanceceniyar da ke tsakaninsu sannan ta rubuta nata, bisa wannan tsarin da ta gano. [142]
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Her efforts paid off and the resulting novel, Valley of the Dolls, went on to become the fastest seller in history. [143] <> Nata littafin, 'Valley of the Dolls' ya zamo littafin da aka fi saurin cinikinsa a tarihi kuma har yanzu ana ci gaba da sake wallafa shi. [144]
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At the other end of the market, [145] <> A daya bangaren kuma, [146]
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post-graduate courses in creative writing [147] <> kwasa-kwasan gaba da digiri da ake gudanarwa a manyan jami'o'i [148]
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trade on the idea that good literary writing can be, if not quite taught, then productively nurtured. [149] <> na nuna cewa rubutu baiwa ce da ba za a iya koyar da ita ba, sai dai a nuna maka yadda za ka kyautata baiwarka. [150]
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One of this summer’s runaway bestsellers [151] <> Daya daga cikin litattafan da suka fi samun kasuwa a bana, [152]
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is Stephanie Danler’s Sweetbitter. [153] <> Sweetbitter' na Stephanie Danler [154]
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A first novel about life and love behind the scenes in a fancy New York restaurant. [155] <> ya bayar da labarin yadda rayuwa ke gudana ne a cikin wani kayataccen shagon sayar da abinci a birnin New York. [156]
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Danler writes from experience – she waitressed at Danny Meyer’s famous Union Square Café – [157] <> Danler ta rubuta abin da ta sani ne kasancewar ta taba yin aikin shagon sayar da abinci a New York, [158]
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but her prose [159] <> amma kuma salon rubutunta [160]
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has also been shaped by an MFA at the New School, [161] <> ya samo asali ne daga digiri na biyu da ta yi a kan rubuta kagaggun labarai. [162]
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where she was taught by its fiction coordinator, Helen Schulman, herself a bestselling author. [163] <> Daya daga cikin malamanta, wacce ita ma fitacciyar marubuciya ce, Helen Schulman, [164]
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Self-confessedly old school, Schulman is squeamish about the idea of a writer using the bestseller-o-meter to advance their work. Moreover, she finds it hard to envisage how literary talent and the hard graft needed to help it flourish could ever be strategised. [165] <> ta ce babu wasu alkaluman lissafi da za su bayyana sirrin daukakar Danler: [166]
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“It's who Stephanie is from her head and heart down to her fingertips that [167] <> "Rayuwar Stephanie da baiwarta [168]
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made Sweetbitter what it is. Nothing predictable about that”. [169] <> su ne suka yi tasiri a kan littafin 'Sweetbitter' ba wasu alkaluman lissafi ba." [170]
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Even if there were such a code, [171] <> Idan har da akwai dabarar da marubuta za su yi amfani da ita domin littafinsu ya samu karbuwa, [172]
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wouldn’t applying it to prose have a deadening effect – [173] <> anya hakan ba zai kashe musu basira ba, [174]
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like a kind of literary painting by numbers? [175] <> ya zama kowa ya koma yin abu guda? [176]
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“Nothing hinders novelists other than the limits to their own imagination”, says Geller. [177] <> "Babu abinda ke yi wa mai kirkirar labari kamar ace za a takaita tunaninsa," in ji Geller. [178]
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But one writer who admits she’d be curious to get her hands on the software is Naomi Alderman, [179] <> Sai dai wata marubuciya da ta ce za ta so ta samu wadannan alkaluman lissafin karbuwar littafin ita ce Naomi Alderman, [180]
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bestselling author of novels including Disobedience, and co-creator of hit fitness app, Zombies, Run! [181] <> marubuciyar fitattun littattafai irin su Disobedience. [182]
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“We all know that appearing on the bestseller lists is only one measure of a book's success,” she observes, “and that a certain kind of formulaic book does tend to sell very well, just as formulaic pop music often sells well. People like what they're familiar with. [183] <> Ta ce: "Kowa ya san akwai irin littattafan da kan samu karbuwa a kasuwa fiye da wasu saboda mutane sun fi son abin da suka saba da shi. [184]
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I'm really most interested in the bestsellers that no formula could predict – and in brilliant books that aren't bestsellers at all.” [185] <> Sai dai ni nafi sha'awar littattafan da suka yi kasuwa bayan sun sabawa wadancan ka'idojin ko kuma littattafan da ba sa kasuwa duk da kasancewar sun yi rubutu da kyau." [186]
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In fact, some hit novels did slip past the bestseller-o-meter. Archer and Jockers admit that the bestseller-o-meter was confounded by 15% of the books it analysed, [187] <> A hakikanin gaskiya, akwai littattafan da suka sabawa alkaluman lissafin Archer da Jockers. [188]
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among them Kathryn Stockett’s The Help, whose chances of success it rated as 50-50. [189] <> A cikinsu akwai 'The Help' na Kathryn Stockett wanda na'urar ta ce ya na da kashi 50 cikin dari na shika-shikan karbuwa a kasuwa, sai ga shi kuma ya yi fice fiye da zatonsu. [190]
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Only one book, apparently, scored 100%: Dave Eggers’ 2013 novel, The Circle. [191] <> Haka kuma littafi daya ne kurum 'The Circle' na Dave Eggers ya cika duk sharuddan Archer da Jockers inda ya samu maki dari bisa dari. [192]
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It has a solid opening sentence, [193] <> Littafin dai an bude shi da jumla mai daukar hankali, [194]
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three themes that make up roughly 30% – the ‘winning formula’ – a three-act plotline, a symmetrical emotional plotline, a balanced style and a strong heroine with great agency, all of which make it the paradigmatic hit. [195] <> ga shi da salo mai kyau da tauraruwa mai kokari, [196]
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It also just happens to be about technology. [197] <> sannan kuma ya danganci fasahar zamani. [198]
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But the real kicker? In sales terms, The Circle was a flop. [199] <> Sai dai kuma da aka fitar da shi kasuwa, littafin 'The Circle' ko kudin wallafa shi ba a mayar ba, balle a yi zancen riba! [200]